Email Marketing Campaign for Michelle D. Hord

About

Five-Day Drip Campaign | Five healing reminders for the hurting heart on Mother’s Day

Instead of adding to the noise of a holiday with another email to get lost in an inbox, Michelle wanted to offer her audience a valuable series of emails to offer encouragement to those who are hurting on Mother’s Day. Using her personal story, which is also written in the pages of her book, The Other Side of Yet, she wrote five encouraging emails that we turned into a five-day drip campaign. Including design and deployment of a landing page, social media assets, a nine-part instagram carousel, iphone wallpapers, and the five emails, we launched a successful campaign that grew her reach and did what it set out to do–cut through the promotional content of the holiday and encourage women on Mother’s Day.

View Live Campaign